W.S.A. >> now >> Aroh Co.
Last July I launched a Kickstarter campaign for the Wooden States of America. Sales were 10x more than I anticipated; needless to say things took longer than planned. The company had to scramble to get these orders complete and then build a website before Christmas season. Things had to happen fast, and we never got to sit down and decided which direction the brand should go.
Now that things are less chaotic, we have time to figure out some of these details. After much deliberation, the company will be called Aroh Co. (Aroh is my last name incase you were wondering). Originally, I wanted something a little more trendy, something like "American Goods Co." In the end, Aroh co. makes more sense >> check out the preliminary branding done by my friend Tyler Deeb.